
Over recent years, one of the most rapidly advancing scientific techniques for practical purposes has been Artificial Intelligence (AI). In some cases they also enable us to perform tasks or create things that were previously impossible. The aim of new technologies is normally to make a specific process easier, more accurate, faster or cheaper. We therefore conclude that, in the context of creative industries, maximum benefit from AI will be derived where its focus is human-centric-where it is designed to augment, rather than replace, human creativity. The potential of AI (or its developers) to win awards for its original creations in competition with human creatives is also limited, based on contemporary technologies. In contrast, we observe that the successes of ML in domains with fewer constraints, where AI is the ‘creator’, remain modest. We foresee that, in the near future, ML-based AI will be adopted widely as a tool or collaborative assistant for creativity.

We further differentiate between the use of AI as a creative tool and its potential as a creator in its own right. We critically examine the successes and limitations of this rapidly advancing technology in each of these areas. We categorize creative applications into five groups, related to how AI technologies are used: (i) content creation, (ii) information analysis, (iii) content enhancement and post production workflows, (iv) information extraction and enhancement, and (v) data compression. A brief background of AI, and specifically machine learning (ML) algorithms, is provided including convolutional neural networks (CNNs), generative adversarial networks (GANs), recurrent neural networks (RNNs) and deep Reinforcement Learning (DRL). You must be 13 or older and agree to Adobe’s terms and privacy policy.This paper reviews the current state of the art in artificial intelligence (AI) technologies and applications in the context of the creative industries. Create fun, shareable memes, personalized pic collages and stickers. Make photo magic happen with the Photoshop Express picture editor from Adobe – proud makers of the Photoshop family. Upload images from multiple sources and formats (including raw and TIFF), posting your favorites directly to Facebook, Instagram, Twitter, Flickr and other social platforms or share them in email, WhatsApp, Facebook Messenger, and Line to inspire others.

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